ABC of Typography, The

ABC of Typography, The
David Rault
RRP:
NZ$ 35.00
Our Price:
NZ$ 28.00
Hardback
h260 x 190mm - 128pg
10 Sep 2019 UK
International import eta 7-19 days
9781910593714
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history. The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography's long history.
Status: Active
ISBN-13: 9781910593714
Published: 10 Sep 2019
Published In: United Kingdom
Imprint: SelfMadeHero
Publisher: SelfMadeHero
Format: Hardback
Height: 260mm
Width: 190mm
Pages: 128

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