Investigating Google's Search Engine

Ethics, Algorithms, and the Machines Built to Read Us

Investigating Google's Search Engine
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NZ$ 49.99
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NZ$ 42.49
Paperback
h234 x 156mm - 256pg
12 Jan 2023 UK
International import eta 7-19 days
9781350325197
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What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google' s search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google' s role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google' s influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us
Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us - (not currently available)

Rosie Graham is Lecturer in Contemporary Literature and the Digital at the University of Birmingham, UK and co-director of its Digital Cultures Research Centre.
Status: Active
ISBN-13: 9781350325197
Published: 12 Jan 2023
Published In: United Kingdom
Imprint: Bloomsbury Academic
Publisher: Bloomsbury Publishing PLC
Format: Paperback
Height: 234mm
Width: 156mm
Pages: 256

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