Rules of Contagion, The: Why Things Spread and Why They Stop

Rules of Contagion, The: Why Things Spread and Why They Stop
Adam Kucharski, Francesca Barrie
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Paperback
h216 x 135mm - 352pg
15 Mar 2020 UK
9781788164726
1
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Why do some ideas take off - and others fail to spread? Why are some diseases predictable, and others swamped in uncertainty? And what about the outbreaks that never happen at all?We live in a world that's more connected than ever before. But even as we see our lives being shaped by the spread of ideas, trends - and even diseases - we sometimes struggle to grasp how it actually works. Outbreaks seem to be driven by randomness and hidden laws, and in order to understand them, we need to start thinking like mathematicians. Here, epidemiologist Adam Kucharski reveals how new mathematical approaches are transforming what we know about contagion - from the revolutionary initiatives that helped tackle gun violence in Chicago to the truth behind the spread of fake news. And along the way, he'll explain how innovations and emotions can spread through our friendship networks, what STDs can tell us about banking, and why some outbreak predictions go badly wrong.
Status: Active
ISBN-13: 9781788164726
Published: 15 Mar 2020
Published In: United Kingdom
Imprint: Wellcome Collection
Publisher: Profile Books
Format: Paperback
Height: 216mm
Width: 135mm
Spine: 25mm
Weight: 425g
Pages: 352

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